Adidas (pronounced Ah-dee-dahz) is a German-based company, along with rival Puma. What better way to promote the heritage of your brand than to move throughout the tourist area in Munich?
I'm sure this product endorsement doesn't hurt Adidas' marketing budget all that much. Yet, it is simple and effective.
And so you ask - did I take a ride? No - I chose to tour the city on a segway instead. All in all, it was a fascinating experience.
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