Wrangler Sees Red

Wrangler taps into man's animalistic nature with its new "We Are Animals" campaign, seen on TV and print in France.

This is a disturbingly dark campaign that casts the Wrangler brand into a whole new light. The brand emits edginess and a rebellious nature that one would not typically associate with Wrangler.

For Americans, this campaign is a radical departure from where the brand has been in the past ... an iconic American brand that conjures up images of clean-cut, all American cowboys and football players.

 Frankly, I prefer the kinder, gentler side of Wrangler. Hopefully, this campaign will stay on the other side of the ocean.