Has Freedom of Speech Gone Too Far in the U.S.?

Moms think marijuana candy has crossed the line.

If you are an American, you live in one of the best countries in the world ... a country characterized by personal freedoms that extend beyond those offered in just about any other place you could call home.

But, there are times those liberties extend a bit further than some people desire. Take the Freedom of Speech guaranteed in the U.S. Constitution, for example. While we raise our children espousing the virtues of freedom of speech in our nation's classrooms, are there times when people push the line on these liberties?

Recently, candy shaped like marijuana has been showing up on store shelves across the country. These candies are marketed under names like, "The Pothead Ring Pots," "Pothead Lollipops" and "Pothead Sour Gummy Candy."  A group of Buffalo, NY moms believe that the manufacturer has crossed the line and are questioning whether retailers should be allowed to sell candy shaped like marijuana to children. They allege that illegal substances should not be positioned as something fun for children to eat.

According to Fox News, parents contend that while the candy does not contain anything illegal, "its marijuana leaf, the word "legalize" and a joint-smoking, peace sign-waving user on the packaging is not only in poor taste but an invitation to try the real thing."

This debate conjured up images of the candy cigarettes I had as a child. On the few occasions that we were able to talk mom into buying us a pack, I must admit that I felt pretty grown-up smoking my fake cigarettes. Of course, that was at a time when the dangers of cigarette smoking were only just being exposed; so, one could argue that they were perceived as fairly harmless.

Candy cigarettes

Remember the old Joe Camel cigarette ads? If you're in your 20s or younger, probably not, since the Federal Trade Commission determined in 1997 that the image of Joe Camel was designed to appeal to children under the age of 18 and, thus, violated federal law. Now, the only place you'll rub shoulders with Joe is in antique stores or museums.

Joe Camel ads banned in 1997 by FTC

Or what about this: do you think it's acceptable that pro-rights protesters demonstrate with graphic images of late-term, illegally aborted babies at family fundraising events? Whether you are pro-rights or pro-choice is not the issue here ... should young children be exposed to these images? And, from a marketing standpoint, why would you advertise at an event filled with families who obviously chose to bring their babies into the world rather than abort them?

Pro-Life protestors show graphic images of late term abortions.

All of these examples are only made possible because of the innate rights of Americans to exercise Freedom of Speech ... a very special freedom that makes America the Land of Opportunity for millions of new immigrants each year.

What do you think? Do these examples fall comfortably within our Constitutional rights as Americans? Or have they crossed some invisible line that demonstrates we have gone too far as a country? Just how far is too far?

I'd love to hear your opinions.

The Gerber Generation ... Flip Book Style

When you think of iconic brands in America that stretch back over the decades, Gerber is one that will inevitably be mentioned. Sometimes, you'll even hear Gerber's name surface in pop culture, as in: "He's so cute - he could be a Gerber baby!" -or- "Look at those cute little Gerber cheeks he has!"

But, while a legacy brand has much to offer in the way of history, it can also conjure up images of being "old-fashioned" or "my mother's brand." That's okay, if your mom is still the primary target for the brand; but, in the case of Gerber, newborns and toddlers grow up (rather quickly, some say), ushering in a whole new generation of Gerber babies every few years.  So, in order to remain relevant to today's families, Gerber has to make sure that their message is still meaningful.

I'm sure some version of this very discussion occurred at Gerber as they set out to create a new television campaign designed to contemporize their brand.

Their most recent campaign treats you to a flip book style of all different, shapes, sizes and colors of Gerber babies. Do you remember what flip books are? According to Wikipedia:

"A flip book or flick book is a book with a series of pictures 

that vary gradually from one page to the next, 

so that when the pages are turned rapidly,

the pictures appear to animate 

by simulating motion or some other change."

What I found particularly endearing about this visual flip book is that the copy and pictures are in synch with each other.

Say hello to the Gerber Generation:  babies wave
They have some big news to share:  arms are spread wide
The nutrition children get in the first five years:  faces soiled with food
Can affect their health forever:  clapping hands
Think about that:  point their finger to their head
Together, we can create a healthier generation:  flex muscles
And it all starts with you:  point to you

Great campaign. Every time I see the ad, I notice something new ... and even if I didn't, I am enraptured with all the smiling faces of the adorable babies and toddlers. Gerber has extended this campaign to Facebook, the Gerber YouTube channel, and their website. 

Now, maybe when you think of the Gerber brand, you will think of happy, healthy children who are redefining the next generation of Gerber kids.

Giant Lego Man Washes Up On Florida Beach

Giant Lego Man Washes Up On Florida Beach

Florida beach visitors lift giant Lego Man

Ahhh ... a relaxing day on the beach. Can you feel the warm sun beneath your toes as you stroll the shoreline?

But, wait ... what is that bobbing in the water? Could it be .... could it be a GIANT LEGO MAN?

Believe it or not, that is exactly what recently happened at Siesta Key Beach in Florida. An eight-foot-tall, 100-pound fiberglass man washed up on shore.

Now, I must admit that I immediately gave a high five to the other PR professionals at Branigan Communications. I mean, we may not have been the team that came up with this great idea for the Lego brand, but we must recognize brilliant work when we see it, right?

Wrong. Well kind of wrong.

It was a brilliant PR stunt, but the culprit was not Lego. Rather, this stunt was brought to beach-goers, complements of a Dutch artist named Ego Leonard.

When contacted by email, Leonard replied to the Sarasota Herald-Tribune:

“I am glad I crossed over. Although it was a hell of a [swim].

Nice weather here and friendly people.

I think I am gonna stay here for a while.” 

Leonard has extended his campaign to both Twitter and Facebook. Additionally, his website shows a partially obscured Lego man, whose face is covered by a big green apple.

Interestingly, this is not the first time this has happened. Other Lego figures have washed up on beaches in both Holland and England, in 2007 and 2008.

Fascinating viral campaign.

Citgo Helps You Feel Good When You Fill Up

A few days ago, I was filling my gas tank when I happened to look up at the pump. The ad displayed there intrigued me on several different levels. I'm happy to say that I found it far more inspiring than the "Simplify Your Life" campaign which they aired in 2010.

I loved the mosaic gas can filled with images that begged to be examined. Its call to action was simple ... visit FuelingGood.com. When I did, I learned that Citgo has donated thousands of gallons of gas to charitable organizations. What a great gift-in-kind donation for nonprofit organizations who are trying to trim their operating costs.

Research study after research study demonstrates that consumers are increasingly turning towards companies that deliver quality products and are good corporate citizens. But, here's the $6 million question ... will this ad encourage consumers to buy their gas at Citgo?

In my own personal case, my unequivocal answer is yes. I like the idea of feeling good when fueling up.

Shedd Aquarium Brands Jelly Fish Exhibit

Shedd Aquarium Jelly Fish Exhibit

Recently, I visited the Shedd Aquarium in Chicago. It was a day filled with vividly colored, unusually shaped fish swimming through larger-than-life aquariums. The jelly fish exhibit was alluring and mystical, mesmerizing visitors with their delicate tendrils gently floating through the water.  It was a day filled with inspiration and visual stimulation.
 
But, interestingly, it was also a day filled with brands and marketing.

The first brand that entered the scene was Target, advertising their Field Trip Grants program. This ad was not particularly surprising, since Target's support of schools and museum field trips is fairly well known.

Target Field Trip Grants Program at Shedd Aquarium

But, then the corporate sponsors started piling up, as we moved from room to room. Abbott, Bank of America, Coca-Cola, CommEd, Toyota, Walgreens ... a list of blue chip brands that hung from numerous banners scattered around the aquarium with pride.

Abbot / Bank of America

Toyota / Walgreens

Coca-Cola / CommEd

What a great way for a nonprofit institution to help fund special exhibits which might not fall within their normal operating budget. With nearly 2 million visitors to the Shedd each year, these brands will get more than their fair share of eyeballs during the duration of the Jellies exhibit.  And, in return, we all get to witness the magnificent beauty of these delicate creatures that live under the sea.

Shedd Aquarium Jellies Exhibit

Rather ugly yellow fish at Shedd Aquarium

Shedd Aquarium Sea Horse

President Obama Signs Three New Free Trade Agreements

Although President Obama campaigned heavily against free-trade agreements like NAFTA, he just signed three more into law. The agreements cover US trade relations with Columbia, Panama and South Korea.

During the 2008 Democratic Primaries, free trade became a major campaign issue. Hillary Clinton and Obama exchanged very tough words over the subject as the primaries reached the Midwest. Although Obama faulted Clinton for participating in the process to enact NAFTA, leaked communications between his economic team and members of the Canadian government revealed that Obama privately assured Canada that his tough talk on trade was merely campaign rhetoric.

Although Obama initially denied any allegations of double-talk, he later conceded that language in political debates can become "overheated." Several articles on Dissenting Justice cover this issue (see below).

For more coverage, see:

What Happened to the Thunderous Liberal Opposition to Free Trade?


Don't Blame the Current Economic Conditions: Obama's Softer Position on NAFTA Emerged Almost a Year Ago


Chill Out, Canada: Despite Tough Campaign Rhetoric Obama Will Not Touch NAFTA

Road Trip Turns Into Spanish Lesson

 

Have you ever listened to an audio book while driving? It's a great way to pass the time while on a long road trip. 

But, learning Spanish while driving? 

While some may think it's great to intellectually expand their mind every waking moment of the day, others (myself included) prefer escaping to the world of fictional characters and storylines.

The latest VW Passat commercial puts this idea to the test.

Two young guys take to the road for a long trip ... only to discover that one has decided it is an opportune time to learn Spanish. Sigh.

What happens next is utterly surprising and amusing.

On their first stop for gas, the two men emerge from the car ... speaking fluent Spanish to each other.

 

The message? You can drive your VW Passat a really, really long time (13 hours to be exact), without having to fill the gas tank.

This ad delivers its message of exceptional fuel efficiency in a totally unexpected way. It's a great ad for those of us who prefer stories over facts.