Heineken Gets Glowing Recommendation

In early 2011, Heineken launched a familiar - yet unfamiliar - package into the Milan market. The new aluminum package looks like a bottle but feels like a can.

But, that's just the start of its coolness. The new Heineken package actually glows in the dark.

According to Cool Hunting, the graphics are "printed with invisible ink that, when exposed to UV light, reveal an amusing shooting stars pattern."

What a great concept and a fun way to get club goers to light up the night with Heineken.  I see the underpinnings of some great Heineken storytelling here.