- In their Ripple ad, Hershey's promotes family togetherness, as a family of five morphs out of the melted chocolate to hold hands with friends around the world.
- Their Swing & Drive ad sells you on the notion of pure simplicity leading to pure happiness, as a young girl enjoys a carefree moment on a swing and then dives into a rippling lake of chocolate.
- Hershey's Christmas commercial promises a "pure holiday" as a family sings a festive carol while chocolate snowflakes lightly touch down around them.
Not only is this a good commercial but it's also a smart business strategy. Past history has shown that chocolate sales rise during recessionary times as consumers seek a touch of comfort in an otherwise unsettling time. According to Packaged Facts, U.S. chocolate sales in 2009 reached $17.3 billion, a new high for the category.
While M&M's may promise to not melt in your hands, Hershey's seeks to melt your heart this holiday season. All that for about $1.00 a bar.
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