Friday, October 3, 2008

CNN and CBS Release Highly Misleading Polls Regarding VP Debate


According to most media accounts, last night's vice presidential debate was a thriller. Sarah Palin received much of the focus due to her lackluster performances in recent television interviews. But I stated in a blog post prior to the debate that pundits should not dismiss Palin, because many of her failings of late could result from her lacking the experience engaging the national media. Also, many Republicans said that Palin had been overly handled but that they were now "freeing Sarah." Well, she certainly seemed more comfortable, poised, and well versed last night, just like she did in some of her earlier outings. Biden pulled in a great performance as well -- given his tremendous experience.

Several polls have emerged since the debate which try to tell viewers "who won." All of these polls are hopelessly flawed.

CNN/Opinion Research
CNN declares on its website that "Debate Poll Says Biden Won, Palin Beat Expectations." The specifics of the poll show that 51% of those polled thought that Biden did better, while 36% gave the nod to Palin. But the poll does not disclose the party affiliation or candidate preferences of the individuals surveyed. Evaluating performance in a debate that lacked any real "knockout" punch will inevitably turn on partisan preferences. So, this poll is absolutely useless without information concerning the ideology and politics of the individuals evaluating the candidates.

This same problem plagued CNN's polling of the presidential debate. Then, the headlines declared Obama the winner, and the national media reprinted the results widely. But if you actually read the full article, rather than the headlines as many people do, the pollster actually conceded that the survey polled far more Democrats than Republicans and that if one adjusted for party affiliation, the result was a "tie." Remarkably, the latest CNN poll does not give us any information regarding the party affiliation or candidate preferences of those surveyed. It simply declares Biden the winner.

CBS News
CBS News also released a poll concluding that Biden won the debate. On the surface, this poll seems to avoid CNN's mistake of not telling the reader the candidate preferences of the individuals polled. Why? The poll purports to provide the opinions of "uncommitted" voters.
Well, like a good lawyer, I read the fine print, and I found that uncommitted includes voters who are truly undecided and voters who have already chosen a candidate, but who "could still change their minds." So, some of the individuals polled are already leaning towards a candidate. The poll fails to provide a breakdown of their choices.

Studies show that people tend not to change their minds this late in an election cycle. So many of these so-called uncommitted individuals are probably sold on a candidate and probably thought that candidate won the debate. Because CBS News does not reveal what portion of the uncommitted voters actually preferred a candidate or the party affiliation of those polled, it is difficult to isolate bias in this survey. Accordingly, the poll is worthless.

Drudge Report and FoxNews
I have seen several websites citing to polls on the Drudge Report and FoxNews.Com. Unlike CNN and CBS, however, these media outlets have not officially released the results of the polls. The Drudge Report poll shows that Palin won by a landslide, while the FoxNews.Com polls shows that Biden won.

This category is very easy to dissect, mainly because both polls are online surveys. First, the polls are just as bad as the CNN and CBS polls because they fail to provide information about the candidate preferences of those who participated. Also, web polls in general are highly biased and inaccurate. You have to own a computer to participate (which could exclude older or poor people). But more relevant in this instance, you have to read the particular web page that conducted the poll in order to vote. Also, it is commonly known that people often "flood" webpages that they usually do not visit in order to influence the results of online polls. Thus, these polls fail to provide random samples and are thefore easily dismissed.

So Who Really Won?
The debate was very interesting, and I think objective commentators, to the extent that such exist, would find that Palin exceeded expectations and connected better to voters in terms of her style, but that Biden was more seasoned and specific. Beyond that, the person you wanted to win probably won. So who needs the polls anyway?

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